Everyone is on social media today. Whether it be Facebook, Twitter, LinkedIN or even YouTube, some way or another you have probably found yourself watching that silly cat videos a dozen times. Today though, social media has evolved as a key player in the job searching process. Employers across various industries are using this new trend to get an idea of who you are as a person outside of your paper resume. So how can you use knowledge to your advantage?
- Make your profiles relevant. LinkedIN has afforded you the ability to update your work history and job titles. Employers can search for your qualifications before the position is posted. Be honest and fill out the information as detailed as you can. Change your Facebook profile to show your job history. Much like LinkedIN this allows employers to see your work history all while looking over your hobbies and what your favorite movies are.
- Stay up to date. If you are someone that engages with social media platforms on a daily basis, it would be wise to “follow” or “like” companies in your desired field. LinkedIN and Twitter allow a real-time distribution of knowledge when it comes to updates and news. Staying up to date on the industry standards may just put you ahead of your competition.
- Give not take. It’s nice to stumble across articles or blogs that contain relevant work-related content so share it! Be proactive in your field and share your content with the LinkedIN world. Putting together a presence of solid content and social accountability can go along way with employers.
- Search! There are many sites that have job postings and links for jobs. Facebook, Twitter and LinkedIN are all websites that offer job advertising. Remember, don’t private message the CEO for a job, apply on the direct site.
Being proactive with social media by having in-depth profiles, great content, and accountability will put you in a good position when an employer inevitably looks over your profiles. Stay away from curse words and foul language when posting to platforms, and stay up to date on your industry standards. You can do this!